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We are looking for an experienced Brand Officer to help us build our chain of brands and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
Also, as the brand expert, you will take ownership over various food branding concepts, specifically brochures/concept note, catalogs, and product packaging design and material, tangible, physical items that require artwork in printed forms. You are tasked with our Brands portfolio within all divisions, and with third-party brands.
If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you.
RESPONSIBILITIES
Develop and implement strategies for optimizing and strengthening the company’s corporate brand across different media channels especially digital channels
· Be the Brand Ambassador for all of our portfolio of brands, developing a suite of brand materials for both internal and external use and working across all departments to ensure that work is created on brand
· Conduct a needs assessment of marketing materials for the organisation and support the implementation of creating identified materials
· Lead on brand awareness initiatives including the research and creation of public-facing documents, identifying partnership opportunities and attending meetings with potential partners when required
· Generate brand portfolio based on service catalogue and other opportunities to be added
· Planning and coordinating the creation of print documents (Technical Artworks, Good to Prints, Packaging) documentation in our PLM system for all brands
· Collaborate with the Business Development Manager to convert branding and communication activities and engagements to actual revenue for the organization
· Keep consistency with brand cycles and maintain an enriched customer service experience
· Ensure the delivery of consistent messaging and brand management throughout all external and internal communications, brand material and collateral.
· Contribute to producing high quality, statements, articles, briefing materials and features material as well as other relevant content as required.
· Develop and execute brand management plans.
REQUIREMENTS
· Able to create visual concepts, using computer software and/or by hand,
to communicate ideas that inspire, inform, and captivate consumers
· Knowledge of InDesign, Illustrator, Adobe PhotoShop, Dreamweaver, etc. is an asset.
· Keep up with the latest design trends, technologies, and techniques
· Excellent written and verbal communication skills
· Knowledge of digital marketing tactics and proven graphics design experience
- Print and pack related engineering degree and or at least 1-3 years practical experiences in related areas of expertise in production, artwork or design agency
- Project management experience and good analytical and process thinking skills
- Good and accurate writing skills
- Good knowledge of Adobe Illustrator, Adobe Acrobat Professional and Microsoft Office
- Willingness to travel to acquire more knowledge on the field
- Ability to take on multiple tasks at once while maintaining strong performance and consistency
- Ability to work both individually and in a collaborative, team environment.
- Strong attention to detail and highly organized.
Job Type: Full-time
Ability to commute/relocate:
- Ibadan: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
